AI-Powered Product & Market Strategy

Delivering the strategic intelligence and proven execution needed to build, launch, and scale secure B2B SaaS products.

Services for Your Business

Strategic Market Intelligence

I uncover the deep market and competitor insights required to validate ideas, secure investment, and build a winning go-to-market strategy.

  • Competitor Analysis

    In-depth evaluation of competitors' products, GTM strategy, financial health, and market positioning.

    Proof Point

    Backed by experience analyzing 8,000+ entities for GrowFood's international expansion.

    • Financial health assessment
    • GTM strategy analysis
    • Product positioning evaluation
    • Market share insights
  • User Research & JTBD

    Qualitative and quantitative research to uncover deep user needs and validate product-market fit.

    Proof Point

    Leveraged insights from 7,200+ respondents at DiDi to boost driver NPS by 13%.

    • Jobs-to-be-Done framework
    • Qualitative interviews
    • Quantitative surveys
    • User journey mapping
  • Market Sizing & Financial Modeling

    Building robust financial models to prove viability, support fundraising, and guide resource allocation.

    Proof Point

    The same rigor used to build the financial model that secured an $85,000 investment at DeskAlerts.

    • TAM/SAM/SOM calculations
    • Financial modeling
    • Revenue projections
    • Investment scenarios

Product Strategy & Execution

I manage the end-to-end product lifecycle, transforming complex requirements into high-quality, secure, and user-centric B2B SaaS products that drive revenue.

  • Product Roadmap & Vision

    Defining a clear product vision and building a prioritized, data-driven roadmap that aligns cross-functional teams.

    Proof Point

    Spearheaded the product vision at DeskAlerts that resulted in <data value="16">16</data>% <abbr title="Annual Recurring Revenue">ARR</abbr> growth.

    • Strategic product vision
    • Data-driven prioritization
    • Cross-functional alignment
    • Agile methodology
  • Secure Technical Specification

    Authoring detailed PRDs and user stories with an embedded focus on security (OWASP, ASVS) from day one.

    Proof Point

    Grounded in experience leading a security overhaul to achieve OWASP ASVS L1 compliance.

    • OWASP compliance
    • ASVS standards
    • Detailed user stories
    • Technical requirements
  • Wireframing & Prototyping (Axure RP)

    Creating interactive prototypes to validate user flows and ensure clear communication with development teams.

    Proof Point

    Developed comprehensive prototypes at DiDi for their complex Fleet Management System.

    • Interactive prototypes
    • User flow validation
    • Design system integration
    • Developer handoff

Advisory for Individuals & Startups

  • Pitch Deck & Narrative Crafting

    Developing persuasive pitch decks and compelling narratives to secure investment and win key stakeholders.

    Proof Point

    Led the team that built the pitch deck securing an Estonian Startup Visa for an eco-friendly startup.

  • Resume & LinkedIn Optimization

    Crafting compelling, ATS-optimized resumes and LinkedIn profiles that capture the attention of top recruiters.

  • Technical Audits

    Specialized services including email deliverability diagnostics (SPF, DKIM, DMARC) and technical content editing.

Project Showcase

Real-world examples of strategic analysis, market intelligence, and go-to-market execution.

Why Choose Me?

  • AI-Powered Strategic Insight

    My approach is augmented by advanced AI (Gemini, Claude, DeepSeek), allowing for deeper and faster analysis than traditional methods. You get market intelligence that is not just accurate, but predictive.

  • Proven B2B SaaS Execution

    I don't just strategize; I've been in the trenches. I led a product turnaround that drove <data value="16">16</data>% <abbr title="Annual Recurring Revenue">ARR</abbr> growth, reduced OpEx by 69%, and secured enterprise clients like Etisalat and Banque Saudi Fransi.

  • Enterprise-Ready Security Focus

    With deep expertise in OWASP, ASVS, and SOC2 readiness, I build strategies with security and compliance at their core. This de-risks your business and unlocks enterprise sales channels.

Ready to Build What's Next?

Whether you need to enter a new market, overhaul a product, or secure investment, I have the expertise to help you succeed. Let's discuss your project.

Get in Touch

Sales Decline Analysis for a Major FMCG Player

Project Overview

Led a deep-dive data analysis for a leading dairy company experiencing a -4.41% sales decline. Identified underperforming brands and categories, delivering a clear executive summary that enabled data-driven strategic decisions.

Skills & Technologies

Data Analysis Executive Reporting Business Intelligence

GTM Strategy & Pitch Deck for an Eco-Friendly Startup

Project Overview

Developed the market entry strategy and pitch deck for a pre-seed startup. The data-driven plan successfully secured an Estonian Startup Visa and led to a 2.5x increase in project revenue through strategic upselling.

Skills & Technologies

Go-to-Market Strategy Market Research Pitch Deck Creation

EdTech & ERP Competitive Analysis for University Systems

Project Overview

Conducted a comprehensive competitive landscape analysis of university ERP and management systems. Evaluated major players like Naumen and MMIS on feature sets, revenue models, and market positioning to inform strategic product development.

Skills & Technologies

Competitive Intelligence EdTech Analysis Feature Benchmarking

UX/UI Platform Business Model Analysis

Project Overview

Deconstructed the business model, pricing structure, and feature set of the arts mentorship platform DesignLab. Provided strategic insights on competitive positioning and revenue optimization for a broader market intelligence project.

Skills & Technologies

Business Model Analysis UX/UI Benchmarking Pricing Strategy